(The
Deccan Herald, 15 May, Bangalore
In an innovative marketing initiative, the BMTC and Karnataka Soaps and
Detergents Limited (KS&DL), the makers of the popular premium soap, have
struck an arrangement wherein the former’s conductors, when they are not
issuing tickets either on the bus or at the terminals, will be selling
Mysore Sandal soaps to commuters.)
Putar: The
Deccan Herald reported today that Bangalore Metropolitan Transport
Corporation conductors would start selling Mysore Sandal soap to
commuters when they are not issuing tickets either inside the bus or at
the terminal.
Hari: That’s right, putar.
Putar: In this way they will promote hygiene and cleanliness among their
customers?
Hari: That’s correct, putar.
Putar: But even ordinary soap could have worked in that respect.
Hari: That’s true, putar.
Putar: But they have chosen to sell luxury soaps, Papaji?
Hari: Don’t forget they will also earn a commission on the soaps that
they sell. Commissions are higher on luxury goods.
Putar: So they will be conductors as well as salesmen.
Hari: That’s true, putar.
Putar: It is a good thing for the company because their soaps will get
sold.
Hari: That’s true, putar.
Putar: It is a good thing for the conductors as well for they will
supplement their earnings.
Hari: That’s correct, putar.
Putar: And good for the passengers as well, perhaps. They will smell
nicer to themselves and to others. To their wives and husbands, as the
case may be.
Hari: I guess so, putar.
Putar: In the future the conductors could start selling other products
as well, such as combs, toothbrushes and underwear?
Hari: I guess so, putar.
Putar: And earn even higher commissions. Otherwise they are just wasting
their time sitting in the bus once they have sold the tickets.
Hari: That’s true, putar.
Putar: Have you seen that at some places where these buses have a short
halt, there are salesmen who climb into the bus and try and sell their
wares.
Hari: That often happens, putar.
Putar: Tell me something Papaji?
Hari: Bol, putar?
Putar: Do you think the bus conductors will be happy to allow these
other salesmen into the bus, thinking of them as fellow salesmen?
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