Ravishankar Krishnan from Navi Mumbai, works as a client servicing manager in a Mumbai based advertising agency, having spent the greater part of his professional life as a business manager in the pharmaceutical industry.His wife is a school teacher and has two sons who are school students.Ravishankar has a passion for reading and because of it he moved from being a professional business manager to being in the advertising field chiefly to be in touch with creative minds both from the copy side and the business side. He is ambitious to eventually head a business that will foray and create a name for itself in rural marketing in India.